The Souk Chamali market, built by the Moroccan National Institute for Human Development (INDH), is located in Tetouan, a place where many of the tourists who visit the city pass through. The Tétouan Majal Association, which manages the market, brings together 34 cooperatives from the rural areas of Tetouan. The market sells the products of these cooperatives, including aromatic plants, essential oils, olive oil, cheeses and fermented milk, couscous, honey, natural cosmetics, and traditional handicraft products.
The aim of the project, developed in collaboration with CODESPA, is to strengthen the capacities of the cooperatives that market their products in Souk Chamali. The initiative includes training in administrative and financial management, sales and marketing techniques and communication for 40 women linked to the associated cooperatives and the market management team. The beneficiaries of the project suffer situations of continued vulnerability and poverty and live on very low incomes, well below the national average in Morocco. The vast majority of the women have a low level of education and no experience of formal employment.