The main challenge for the development of the Al Hoceima National Park is to combine tourism and conservation. Sustainable tourism helps to preserve traditional activities by encouraging small transformations that combine economic profitability with environmental conservation.

At Santander BEST Africa we developed this project in collaboration with the NGO Movimiento por la Paz - MPDL, with the objective of offering training to women from rural social economy cooperatives in ecotourism and biodiversity preservation; esparto grass and palm harvesting techniques for members of artisan cooperatives; and digital marketing for the promotion and sale of ecotourism products.