The two-year project aims to address the conservation problems of a very emblematic marine species such as the Iberian killer whale population. Through the creation of tools and an appropriate Communication Plan, the aim is to have an impact on the repercussion of the species in the social sphere.

The general objectives are to contribute to the protection and conservation of the Iberian killer whales, through social participation, developing information actions on the situation of the species and its threats, as well as a series of dissemination, awareness, consciousness raising and environmental education actions, which cause social impact and generate an atmosphere of respect and admiration towards the killer whale, positively influencing its conservation.